The story is quick but we're just getting started.

Designed and handcrafted in Miami, every frame we create is a testament to independence, creativity, and craftsmanship. We make what we want, when we want, because that’s how we got here. No compromises, no shortcuts—just pure passion and precision.

SINCE 2022, WE'VE CHANGED THE GAME.

We create on our own terms, pushing boundaries in design and manufacturing to ensure every piece is as unique as the people who wear them. No mass production, no generic styles—just bold, handcrafted eyewear that speaks for itself.

See differently. Think independently. Wear Penny Rose.

ETHOS

At Penny Rose, we build on the legacy of the greats, but we don’t just follow in their footsteps—we carve our own path. Inspired by the masters before us, we take the raw, the real, and the unapologetically bold and fuse it with art, culture, and craftsmanship.

We’re here to rewrite the story of handcrafted eyewear. Every frame we make is a battle cry against the ordinary, a nod to those who came before, and a challenge to those who come next. We don’t play by the rules—we make our own.

This isn’t just eyewear. It’s a mark in time. A legacy in the making